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Our Story
Our Story
In 2016, a group of dedicated black business owners came together to establish the Black Business Association of Amherst Area (BBAAA). Originally known as the Black Business Association for Pioneer Valley, our aim has always been to support, network, and empower each other in the pursuit of business development and growth. While the COVID-19 pandemic disrupted our regular meetings, we remained connected and resilient. In 2021, we proudly adopted our new name to reflect our focus on the Amherst Area. As we look ahead, we’re excited to resume our monthly meetings in January 2023, continuing our mission to foster a thriving community of black entrepreneurs.
Our Mission
BBAAA is dedicated to the collective interests of its members to develop and grow their businesses through education, networking, marketing, advocacy, leadership, and access to business resources. BBAAA provides a supportive community for its members who share similar goals and aspirations to grow personally and professionally.
Our Goals
- Empower members by connecting them to business resources that lead to successful, scalable, and sustainable businesses.
- Explore business opportunities and expansion through referrals, partnerships, technical assistance, networking.
- Increase visibility by promoting and marketing products and services of BBAAA members on social media and other outlets.
- Educate, advocate, and elevate the voices of BBAAA members to access capital, business resources, technical assistance for business growth, job creation and community investment.
- Provide mentorship and apprenticeship to members and local black aspiring entrepreneurs to obtain sustainable businesses
